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Pret crisps stripe a pose

Pret a Manger has gone for bold, contemporary stripes against a matt silver foil pack for the redesign of its Hand Cooked Crisps range.

Alcan Packaging produced the packs, while Pethick and Money Design worked to the brief of designing a contemporary look that maintains evocations of traditional hand cooked crisps.

The ‘100% natural crisps’ selection comprises Sea Salt & Black Pepper, Lightly Salted, Salt & Vinegar, Cheddar & Chive and Vegetable crisps.