Prep U Products has announced their new product line and new brand design to debut at this year's Natural Products Expo West trade show in Anaheim, on March 8, 2018.
Launched in December 2017, Prep U Products is a suite of all-natural personal care products designed specifically for active boys ages 8-15.
Ready to take on the smells of boyhood, Prep U is empowering boys with an age appropriate brand and message to guide them through the transitional years between toddler and teen while introducing personal care into their daily lives.
"As my boys got older I realized there was nothing for them in market," said Michelle Houp, founder/CEO and mother of two boys. "Either it was baby products, which my boys wouldn't touch, or products and brands geared toward a mature, adult audience. From the ingredient lists to the messages and values those brands portray, that wasn't the world I wanted my sons to grow up in."
Prep U Products are designed to combat boy stink before, during and after activity and provide parents a better option for personal care items for their children.
"First and foremost was providing all-natural, high-quality products for parents like myself looking for a better option," said Houp. "But there was also a bigger mission behind the creation of Prep U, a desire to inspire confidence, cleanliness, independence and honesty in boys when it comes to their personal care and personal development."
Prep U Products currently available include the Body Spray, Sport Soak and Active Dry Powder. The brand is excited to debut new packaging and products at this year's Natural Products Expo West. New products available include:
Natural Deodorant: Aluminum and paraben free, the deodorant is safe for everyday use and tough enough to handle the most rigorous activities.
Charcoal Deodorant: Activated charcoal contains a naturally porous surface, serving as a magnet that binds to bacteria and toxins and draws them out.
Body Wash:Strong on sweat, dirt and odors, but gentle on sensitive skin, the Body wash is perfect for rinsing away the day's activities.
Foaming Wash: he all-natural formula is your shortcut to clean, rinsing away the day's activities and refreshing your off-putting offspring with an energizing scent.
Just like all Prep U Products, the new product offerings are formulated to be tough on sweat and odors while using limited, safe, natural ingredients and essentials oils.