US-based consumer goods firm Procter & Gamble (P&G) has designed new Tide Eco-box package, which will arrive on a shopper's doorstep in a sealed, shipping-safe cardboard box.
The Eco-box is a new bag-in-box solution designed for efficient ecommerce shipping of Tide liquid detergent.
It features an ultra-concentrated formula for ecommerce and will be delivered in a sealed and shipping-safe cardboard box.
The sealed bag of ultra-compacted Tide liquid laundry detergent is packaged in the box. For using, the perforated cardboard flap requires to be peeled off to see dosing cup and no-drip twist cap.
The box is provided with a pull-out stand to increase the height of the box, enabling to easily fit the cup beneath the tap and make dosing simpler on flat surfaces.
According to the company, products sold online generally require to be packaged with a second or third layer of packaging such as cardboard boxing and bubble wrap, which will be later discarded by the consumer.
To solve this problem, P&G has developed the Tide Eco-Box to efficiently ship from a manufacturing site to a retailer’s warehouse and later to the consumer’s front door.
P&G’s Fabric Care group’s ecommerce innovation brand manager Isaac Hellemn said: “We know that the ‘last mile’ remains the biggest challenge both economically and ecologically in eCommerce.
“The Tide Eco-Box is designed to keep the convenience of online shopping for the consumer but reduce the overall impact of that convenience on our environment.”
The new Tide eco-box is said to contain less packaging with 60% less plastic and 30% less water than the current 150 oz Tide press-tap and doesn’t require any secondary re-boxing or bubble wrap.
The box is lighter due to its ultra-compacted formula and takes less space because of its boxed design, allowing to fit more loads of laundry on fewer delivery trucks.
P&G’s North America Fabric Care business vice president Sundar Raman said: “For the first time, we have designed a package ‘eComm-Back,’ beginning with the unique challenges and opportunities the eCommerce environment presents.
“This is a fundamentally different approach than we’ve taken in the past and represents our relentless obsession with delighting consumers – wherever they want to purchase our brands.”