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Petainer presents ‘Evolution of the Keg’ webinar

Petainer presents 'Evolution of the Keg' webinar

Webinar Event Release July 2014


Evolution of the Keg Webinar

A free online seminar taking place on 10th September, entitled ‘The Evolution of the Keg’, will provide brewers and wine producers with a blueprint to assess their own keg-fleet economics and offer suggestions to reduce capital expenditure.

Petainer, the leading supplier of plastic packaging for beverages, will deliver a webinar on Wednesday, 10th of September 2014, at 3pm UK time/10am New York – to help brand owners in the drinks sector identify the most economic keg solution for their business.

The ninety-minute online seminar will be presented by Annemieke Hartman-Jemmett, Strategy Director at Petainer, alongside key-note speaker Axel Hartwig, an Independent Beer Consultant who has worked in close partnership with respected universities to undertake a wealth of testing on packaging for beer and wine.

Axel Hartwig comments, "We’ll provide participants with a template that will enable them to run their business through a model, ultimately showing them the most appropriate packaging system for their needs. We’ll address the current challenges in the sector, with a focus on issues such as freight costs; loss of keg fleet; sustainability; recyclability; product innovation and ability to grow sales.

Annemieke Hartman-Jemmett concludes, "The webinar is just another demonstration of how Petainer combines business understanding with problem solving. It’s an opportunity to better understand the options available and get a balanced view of PET kegs in the market. Ultimately we’re helping companies to make genuinely informed decisions around which sustainable packaging systems to choose."


To register for this exciting online event, or to find out more, please go to: The Evolution of the Keg.

For further information please contact Suzanne Howe Communications
Suzanne Howe/Caroline Sephton
Tel: +44 (0)2034 680923
Twitter: @suzannehowecomm

Notes to editors:

PetainerKegs are lightweight beverage containers manufactured in recyclable PET, offering economic and environmental benefits when compared with metal kegs. They are available with one-way, low cost fittings that enable them to be connected to existing tapping systems for draught beer.

Petainer creates plastic packaging using unique blends of highly engineered PET, which is stretched to reduce the weight of the packaging but without any negative impact on strength and performance. This offers global brands advantages in terms of both cost and sustainability.

Petainer is a specialist engineering and technology business, an industry leader in the development, design and manufacture of PET (PolyEthylene Terephthalate) food and beverage containers.
Petainer is a UK-based company which has operations in Scandinavia, the Czech Republic and Russia as well as sales offices in Germany and the U.S. Petainer’s products are available globally. See
Polyethylene terephthalate, commonly abbreviated to PET, is a thermoplastic polymer resin of the polyester family and is used in beverage, food and other liquid containers.
Twitter: @Petainer