PepsiCo has decided to gather ideas for developing new packaging formats for its various brands.
The company will conduct an interactive session at this year’s Active & Intelligent Packaging Industry Association’s (AIPIA) to collect best ideas for new packaging formats for its brands.
The event will take place in at the Beurs van Berlage in Amsterdam between 2 and 3 November.
PepsiCo is expecting all types of active and intelligent packaging formats and technologies from AIPIA’s members for its brands, including drinks, Frito Lay snacks, Tropicana juice beverages, Quaker oatmeal and bars, Gatorade sports drinks and others.
The company’s guidelines for presentation content comprised of consumer engagement and interaction, active packaging to extend shelf life, interaction with smartphones such as printed electronics and NFC tagging, as well as increased functionality to appeal to consumers, young and old.
AIPIA executive director Eef de Ferrante said: “PepsiCo is pushing the door wide open for Active and Intelligent Packaging developers to come up with exciting ideas on a truly Brand-wide scale.
“They are showing great confidence in A&IP, and our association members in particular, to take these technologies into ground breaking areas for a major multinational Brand, at mass production level in some cases.
“We are currently reaching out to our members to submit presentation ideas as there are only 8 timeslots available and they only have a few weeks to prepare their concepts.”