Peperami, the pork sausage snack manufactured by Jack Link's, has unveiled new packaging and pack designs.
The company said the new design features simplified messaging and the logo has a better impact on pack, which will help in enhancing distinctiveness and standout in-store.
The modifications to the outer case design increases the product’s visibility when stacked vertically as opposed to horizontally.
When stacked, multiple cases will create a block of the brand’s distinctive green to boost prominence on the shelf.
Peperami has developed a design which lets the product to be merchandised in three ways in impulse and convenience stores, depending on shelf space. This includes vertically – to maximise pack visibility, wide side in front – to achieve strong case stand out, and short side front facing – if there is limited shelf space.
Peperami senior marketing manager Pavan Chandra said: “We’re always trying to think of innovative new ways to increase brand awareness and drive sales – whether that be investing in PR or marketing activity, having an on-pack promotion or by updating the brand image.
“The design hasn’t changed fundamentally over the years but it had evolved and become more complex, less distinctive & therefore less impactful in-store. In a bid to focus on increasing in-store visibility we have stripped the design back to the core messaging and core distinctive assets.”
Apart from the new design, the company is also launching a new beef variant to complement its pork sausage snacks. It is the first time in over 10 years that the company introduced a new meat to its product range.