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Pentawards 2017 – The Winners Are…

Pentawards 2017 - The Winners Are...

Pentawards 2017 – The Winners Are…

The winners of Pentawards 2017

The international jury of Pentawards, the first worldwide competition devoted exclusively to packaging design, chaired by founder Brigitte Evrard, is announcing its 2017 winners. This year, the 11th edition of the Pentawards was held at the W Hotel in Barcelona, Spain. The gala ceremony played host to over 275 people from the global packaging design community.

Diamond Pentaward 2017
Starck Paris
Perfumes y Diseño

Simplicity, a theme that has been concurrent amongst all of the Diamond Pentaward winners over the last eleven years is something that isn’t lacking in this year’s Best Of The Show, Diamond award winning design. Starck Paris’ pedigree eludes to nothing less than beauty and finesse, both of which were stand out characteristics contributing to the judge’s unanimous decision to crown this year’s Diamond award to Perfumer y Diseño.

Starck Paris is the new perfume collection by designer Philippe Starck. Philippe Starck, who is known for product, industrial, architectural and furniture, has now ventured into the fragrance industry, under his new perfume label, Starck Paris.

The product is a collection of three perfumes, feminine, masculine and neutral. The concept was to create three distinct and independent designs that when together, both as bottles and in packaging, would interlink to form one sculpture. The fluid nature of the design creates a connectivity between the three fragrances, that is consistent throughout all aspects of the set. The complex design of the bottles meant that the production had to be executed perfectly to ensure that all three fragrances ebbed and flowed between each other, as conceptualised in the design phase.

This year’s judging panel, headed by our new chairwoman and existing founder of the Pentawards, Brigitte Evrard and made up of a plethora of highly esteemed, global award-winning design professionals took little time in establishing that the Perfumes y Diseño design could be awarded no less than the Diamond Award at this year’s gala ceremony, hosted at the W Hotel in Barcelona, overlooking the Spanish Riviera.




Beverages Platinum Pentaward 2017
Ryuta Ishikawa

The Pentawards is no stranger to bottles of Japanese Sake being awarded the platinum award in the beverages category. This year’s competition saw the Sake, Kirinzan, designed by Ryuta Ishikawa awarded the 2017 Platinum Beverage Pentaward. The bold but beautiful Momiji gold maple leaf is a stand out feature that makes this bottle instantly distinguishable alongside other Sake brands. Noticeably, the embossed, frosted glass detail, along with the adorning gold leaf plating and string tied top on the exterior of the bottle are features of this design that are reflective and as equally as impressive as the high-grade, luxurious sake that is inside the bottle.



Food Platinum Pentaward 2017

The Peruvian chocolate makers, Candela have a brand ethos that states “Do it right, do what’s right”. We can confess that this Platinum Pentaward winning design by Infinito was definitely “done right”. Candela pride themselves on having an operation that is environmentally friendly and ethically responsible. Packaging design that embodied this ethos was a fundamental part of the design brief and is something that has been achieved with true beauty. The hand drawn illustrations show the physical hands of the producers hard at work whilst the diverse ranges of colour used represent the natural setting from which the chocolate originates. Both elements of the design aid in bridging the gap between the producer and consumer in a fun and colourful way.



Body Platinum Pentaward 2017
Interbrand Japan
Matsukiyo – Toilet paper

Changing consumer trends, this packaging design tackles an old age Japanese stigma around purchasing toilet paper head on. Interbrand Japan, the designers behind this Platinum Pentaward winning design claim to have made toilet paper something to embrace by giving it attitude! This design takes the functional shape of a standard toilet roll pack and likens it to every day similar shaped objects by displaying the full-size image of every objects on the exterior of the packaging, in order to create the illusion that something other than a pack of toilet roll is being carried, such as a baby or a boom box. The genius idea plays on the stigma surrounding personal hygiene in Japan and uses a quirky sense of humour to alleviate it. A real worthy winner of the 2017 Body Platinum Pentaward in our eyes.



Other Platinum Pentaward 2017
Angelina Pischikova
CS – Light Bulbs

The electrical supplier CS supplies over 5000 products to its domestic market, making it the largest supplier of electrical goods in Belarus. For this product range, the packaging designer, Angelina Pischikova used a tale that supposedly inspired Thomas Eddison to create the first light bulb as the basis of her design. The tale goes, that Edison observed fire flies creating light and wanted to recreate this by his own means. This clean and detailed creation matches the shapes of different insects to the shapes of the different lightbulbs in the product range. This shows the insect creating the light, just as Edison saw according to the tale. The illustrations on the packaging instantly catch the attention of people walking by and create a stir of curiosity making the product stand out from the rest.


Luxury Platinum Pentaward 2017
Stranger & Stranger Ltd
Ital Spirits – Italicus

Italicus is the critically acclaimed “Drink Of Kings” in Italy. Made from authentic Italian Bergamot and a carefully crafted selection of Italian botanicals, the Italian drink is traditionally served with equal amounts of prosecco over ice. The team tasked with creating the packaging design for this product were Stranger & Stranger who have offices based in London, New York and San Francisco. When it came to judging this year’s entries, it was clear from the start that Italicus was a strong contender in 2017’s Luxury category.  Everything about the design of this bottle is quintessentially Italian. The typography used evokes notions of traditional Italia whilst the tones of blue suggest a hint of Mediterranean origin. There is a luxurious feel to the product that is translated through its gold plated cap in a subtle but effective way and the weight of the bottle equates to a rare sense of dominance.


The 11th edition of the Pentawards in figures.

This eleventh edition of the Pentawards received 2,013 entries from 5 continents and 54 countries. This shows an increase of nearly 10% in enrolment over the previous year.

In addition to the Diamond Pentaward and the 5 Platinum Pentawards, the international jury also awarded 46 Gold Pentawards among the 55 categories competing this year. Silver and Bronze Pentawards were also presented. In total, 32 countries are represented among the winners.




The Package Design Book 5

TASCHEN, known around the world for the quality of its art books, will publish a fifth volume on the Pentawards in 2018. After the huge success of the first four books entitled ‘’The Package Design Book’’, which were top sellers for several weeks at TACHEN’s. The fifth edition, which will include the winners of Pentawards 2017 and 2018, is a recognition of the quality and achievements of the international competition. Above all, it is a wonderful showcase for the winners of Pentawards, which gives them a means of broadcasting their expertise in packaging design globally, in addition to having the accolade of winning an international trophy. This reference book will be available in 2018 across all of the beautiful TASCHEN book stores in London, Paris, New York, Berlin, Copenhagen, Cologne, Hollywood, Miami, Brussels as well as online. A date for the release of the Package Design Book 5 is yet to be released. However signing up to the Pentawards E-newsletter will ensure you are notified when it is available to purchase:



The 2018 Pentawards will be in New York!

Registration for the 2018 Pentawards will be open in Enrolment in the 12th Pentawards will be open from 5 February to 23 March 2017. All relevant information to register for this international competition dedicated solely to packaging design is available on the following website: