Lumi, a Los Angeles-based company which makes packaging for e-commerce brands, has raised $9m in a Series A funding round.
The round was led by Spark Capital (with general partner Kevin Thau), and joined by Forerunner Ventures (with general partner Kirsten Green), and Homebrew (with partner Satya Patel).
Lumi helps e-commerce firms produce memorable and sustainable packaging via its simple online platform and worldwide network of factories.
In 2017, several packaging items were produced using the Lumi software platform. Online brands use Lumi packaging to ship everything from clothing to food, books, electronics, games, mattresses, cosmetics and medicine.
Lumi’s software platform is used for designing and ordering custom made packaging and branding tools such as rubber stamps.
The service was funded by seed capital firm Y Combinator. Lumi's platform was inspired by the challenges the company had faced in producing packaging for Inkodye.
Lumi co-founder Stephan Ango said the magic behind the company is networked manufacturing, i.e. bringing factories online.
Rather than managing communications with individual suppliers for each item, the Lumi Dashboard centralizes this process.
Each item is abstracted into specifications and the best factory for each job is picked depending on criteria for cost, quality and lead time.
Ango said: “Our extensive network of factories allows us to locate manufacturing within 50 miles of almost any distribution center in the United States. If fulfillment moves to a different part of the country, production can be quickly re-located near the new distribution center.”