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Packaging show is a Capital success

Packaging Innovations and Luxury Packaging London, on 30 September-1 October 2014, witnessed a hugely successful fifth year. More than 3,930 visitors - an increase of 10% on last year - 180 exhibitors, 80 product launches, 50 seminars and two new show features packed into London’s Business Design Centre to celebrate the most innovative in the world of packaging.

Packaging Innovations and Luxury Packaging London, on 30 September-1 October 2014, witnessed a hugely successful fifth year. More than 3,930 visitors – an increase of 10% on last year – 180 exhibitors, 80 product launches, 50 seminars and two new show features packed into London’s Business Design Centre to celebrate the most innovative in the world of packaging.

Event director for easyFairs Alison Church comments: "The attendance figures are absolutely spectacular and we couldn’t be more delighted with how this year’s show turned out. Packaging Innovations and Luxury Packaging combined have truly established themselves as the exclusive event for branded and inspirational packaging, attracting world-class visitors, speakers and international exhibitors from all corners of the globe.

"Each year to date the show has grown exponentially, but now with a sold-out venue we are focusing on delivering the utmost quality of events to both our exhibitors and visitors in the coming year."

Many exhibitors used the show to launch products or services: Solutia Packaging unveiled its 100% recyclable folding eyewear cases; Saco lifted the lid on its new Jar Cap range; Airpack Systems showed its new beer bottle inflatable packaging solution; Benson Box debuted its "revolutionary" meal solutions carton packs; and Seram launched a service to help its customers decorate shop windows according to their packaging.

In addition, the The Luxury Packaging Conference, sponsored by Raison Pure NYC, had expert speakers from industry leaders including Godiva Chocolatier, Diageo, Harrods and Procter & Gamble, who explored the vital role packaging plays in positioning and promoting luxury and prestige brands.

The inaugural Drinks Symposium saw an erudite panel outlining case studies on how original thinking and creative packaging design can create a strong brand identity and build desirability. The show also provided a mass of interactive features including the Innovation Gallery showcasing the top 10 packaging innovations in the exhibition, the Marketing & Brand Directors’ Networking Breakfast, the Lions’ Lair competition, and the Packaging Consultancy Clinic.

A show favourite was The BIG Packaging Debate, where a large audience heard a panel of packaging experts discuss: ‘Is Legislation stopping you innovate?’.

The next easyFairs UK packaging events will be Packaging Innovations, Empack and Label&Print, taking place at Birmingham’s NEC on 25-26 February.

www.easyFairs.com