Packaging firm WaveGrip has partnered with contract canning services provider WeCan to help extend its distribution and reach.
WeCan offers contract canning services for small and medium-sized beverage-makers. The company is offering mobile canning, a new service across Europe, where beverage producers of all sizes can pack their products on site without having to install a full canning line.
The partnership will support to expand WaveGrip’s reach globally by offering strong, lightweight and recyclable packaging options for beverage producers across the world.
WaveGrip produces its carriers using lightweighting technology and advanced polymers, which are claimed to be photodegradable and 100% recyclable.
WeCan has started leasing to craft producers, so that they can scale much quicker than the conventional model of buying a full canning line. The company is also offering its customers, personalised cans for events or marketing purposes.
WeCan managing director Andy Hughes said: “The alliance with WaveGrip means that we can offer the benefits of lightweight and affordable multi-packing to our craft customers.
“WaveGrip’s innovation-driven approach to the market means our two companies have a perfect synergy as we both extend canning solutions to the rapidly growing small and medium-sized drinks producers that are unsupported by traditional approaches.”
WaveGrip managing director Aaron McIvor said: “As well as meeting the needs of the biggest beverage companies in the world, WaveGrip is committed to the craft market and both delighted and excited by the partnership with our fellow innovators at WeCan.
“There’s never been a better time to start or grow a craft brand, and through canning and multipacking, producers are able to deliver their product at its absolute best to its consumers wherever they are”.