OIA Global, a worldwide logistics, packaging, and materials sourcing provider, has announced a collaboration with Digimarc, inventor of The Barcode of Everything, and Ditto Sustainable Brand Solutions to create Ditto Smart Hangers.
By seamlessly adding an imperceptible Digimarc Barcode to the Ditto hanger, a new era of retail opportunities is presented. Ditto Smart Hangers have the capabilities to record real-time product tracking, reduce carbon footprint, improve product security and provide customers with smartphone access to brand-generated content.
Ditto's customizable hangers also allow retail companies to replace plastic hangers with those made from 100% recycled fiberboard. More efficient garment-packing means reduced shipping, labor and warehouse costs, up to 20% savings across the entire supply chain. Further unlock profits and protect our planet by recycling fiberboard hangers at the retail counter, instead of dumping traditional plastic hangers in the landfill.