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OIA Global partners with Digimarc and Ditto Sustainable Brand Solutions

OIA Global, a worldwide logistics, packaging, and materials sourcing provider, has announced a collaboration with Digimarc, inventor of The Barcode of Everything, and Ditto Sustainable Brand Solutions to create Ditto Smart Hangers.

By seamlessly adding an imperceptible Digimarc Barcode to the Ditto hanger, a new era of retail opportunities is presented.  Ditto Smart Hangers have the capabilities to record real-time product tracking, reduce carbon footprint, improve product security and provide customers with smartphone access to brand-generated content. 

Ditto's customizable hangers also allow retail companies to replace plastic hangers with those made from 100% recycled fiberboard.  More efficient garment-packing means reduced shipping, labor and warehouse costs, up to 20% savings across the entire supply chain.  Further unlock profits and protect our planet by recycling fiberboard hangers at the retail counter, instead of dumping traditional plastic hangers in the landfill.