Oceans apart – but united by quality packaging Leading canned seafood brands driving innovation to promote sales
Press Release July 2014
Leading canned seafood brands driving innovation to promote sales
Tuna has worldwide appeal as a seafood of choice and metal is the overwhelming material of choice to package it in.
Aardagh has close and long-established relationship with two of the market’s leading brands – Bumble Bee in the US and Thai Union’s John West in Europe.
Both companies, with Ardagh’s support, have shown great innovation in presenting their respective brands, proving that although the product itself goes back quite a long way, its packaging values are bang up to date.
Bumble Bee Seafoods, for instance, has returned to its 1950s heritage to give its new larger 7oz Heritage packs a retro look while adding a touch of modern convenience.
"Bumble Bee Seafoods wanted to emphasise the ‘sharing element’ of their offering by reminding ‘Baby Boomers’ of one of the pleasant and abiding memories of their childhood such as Mom’s handmade tuna salad or casserole for the family, as well as introducing the product to a new generation of consumers," explained Ardagh’s James Willich, America’s Metal CEO.
He adds: "But the packaging is updated by use of our Easy Open ends, answering the consumer’s need for modern convenience."
Meanwhile across the Atlantic, leading brand John West was particularly keen to stress the sustainability credentials of the cans supplied by Ardagh for the launch in 2013 of its new Infusions range.
"Of course they start from a very good basis, as the metal can is one of the most inherently sustainable packaging formats around," explains Ardagh’s Patrick Savouré, Seafood Commercial Director.
He added: "John West has also added a new twist, that of traceability. For the first time in the UK, consumers can find out the exact source of their canned tuna through John West’s unique ‘Can Tracker’, which plots the source of every can of tuna back to the ocean.
Both Bumble Bee® and John West are stressing the simple, healthy nature of canned tuna, capturing not only what’s best in the ocean, but what today’s consumers are looking for. And they are using Ardagh cans to project their stories to the best effect.
Further information from
Patrick Savouré: email@example.com
Nigel Keenlyside, Keenlyside Associates, M: +44 (0) 7711 756386
Ardagh Group is a global leader in rigid packaging, producing metal and glass packaging solutions for most of the world’s leading food, beverage and consumer care brands. It operates 100 manufacturing plants in 25 countries, employs approximately 20,000 people and has global sales in excess of Eur 4.8 billion. www.ardaghgroup.com