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New name out of Avery Dennison

A new player in the self adhesives market has been created through a management buy-out of three Avery Dennison European label converting plants.

A new player in the self adhesives market has been created through a management buy-out of three Avery Dennison European label converting plants.

Sentega Holding, a company founded by a group of four former Avery Dennison executives in Europe, has acquired three operations from the group. The four founders are: Svend Joergensen, Bent Hestehauge, Jean-Luc Verstraeten and Jens Brusgaard.

Sentega, which is privately held, is said to rank among the top 10 label converters in Europe. It has operations in the Benelux countries, France, Germany and the UK, with headquarters in The Netherlands. The new company will specialize in manufacturing customized self adhesive labels for customers across Europe.

In addition to its manufacturing plants in the UK and The Netherlands, Sentega will run a pan European sales operation. Its customer base includes many major automotive, electronics, aeronautics and durable goods manufacturers, as well as retail and logistics operators in Europe.

“The birth of Sentega marks an exciting development for all our stakeholders,” says Svend Joergensen, who is the chairman of Sentega Holding. ‘We believe this gives our customers greater flexibility of service, while maintaining the highest standards of quality and responsiveness. It gives our suppliers a focused partner to work with, and our employees the chance to participate in the creation and growth of a new, forward looking and 100 per cent customer focused player in the market.”

He adds: “We will continue our strategy of delivering high value, specialist solutions for European businesses and continue to invest in research and development of new products to meet changing customer needs.

“Thanks to Avery Dennison, Sentega can hit the ground running, with a robust, diverse customer base, licences for proprietary technologies, excellent supplier relationships, a strong order book, and a skilled and motivated workforce. If the initial response we have had from customers, suppliers and employees is anything to go by, we have a great future ahead of us.”

M ore information from: Bent Hestehauge, Sentega – TEL: +31 (0)30 263 2244. EMAIL: sales@sentega.com WEBSITE: www.sentega.com