Mountain Dew has introduced MTN DEW ICE, a crisp, clear, carbonated soft drink, packed in bottles, cans and other single and multipack sizes.
MTN DEW ICE is a marquee addition to the PepsiCo portfolio and the answer for those looking for a thirst-quenching lemon-lime flavored beverage to keep them invigorated throughout the day.
"We're thrilled to introduce a new product to the Mountain Dew portfolio and give Dew Nation a clear, refreshing, lemon-lime DEW. We know we can deliver an incredible beverage that hits on the crisp and refreshing cues people want," said Roberto Rios, Senior Vice President, Marketing, Carbonated Soft Drinks – PepsiCo North America Beverages. "True to our brand, MTN DEW ICE represents the bold lifestyle of Dew Nation, and we'll be there to help them refresh, recharge and fuel their pursuits."
To launch MTN DEW ICE in a bold way, Mountain Dew will host a one-of-a-kind event in Brooklyn on Jan. 18. The immersive activation will feature an interactive ice installation with a bucket-list worthy payoff: a surprise iHeartRadio performance by one of the biggest names in hip-hop. Dew Nation can score tickets to the performance starting tomorrow on the iHeartRadio website or participate in the action by tuning into the livestream at www.iHeart.com. A 360-degree marketing program will follow the launch of MTN DEW ICE.
MTN DEW ICE drops in retail stores nationwide on Monday, Jan. 15 in 20 oz. bottles, 2 liter bottles, 12-packs of 12 oz. cans and a variety of other single and multipack sizes, with 100 calories per 12 ounces.