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More ThinkThin materials from Avery Dennison

Avery Dennison has introduced seven new ‘thin’ film and paper products that retain shelf impact while making premium food labels more sustainable through thinner label material constructions.

Avery Dennison has introduced seven new ‘thin’ film and paper products that retain shelf impact while making premium food labels more sustainable through thinner label material constructions.

According to Avery Dennison, its ThinkThin range is an important tool for label converters who want to measure and report on sustainability improvements. Thinner facestocks and liners across the entire range ensure both performance and environmental benefits across many different films, papers and thermal products, compared with the standard thicker versions. They require fewer raw materials and less energy during manufacture, according to lifecycle assessment charts compiled by Avery Dennison.

The new ThinkThin film materials are ideal for premium food labelling applications. They feature the S7000 adhesive which enables high speed production and offers both water whitening resistance and reduced adhesive bleed. The extended film family now includes PE LG Top as well as the thinner PP 40 Top, both with top coating and available in clear and white.

ThinkThin paper-based products are now all FSC certified and can be used in a wider variety of substrates. The MC70 paper facestock is lighter than the conventional MC Primecoat alternative, and is now available with adhesive options that allow ThinkThin paper materials to cope with applications ranging from the cool room through to high speed room temperature labelling. Thermal Thin 200LD is also now available with S2000N permanent emulsion adhesive, allowing higher speed application.