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Moravia Lacto re-launches products in Elopak’s Pure-Pak Sense carton

Moravia Lacto, which is part of the Interlacto Group, has re-launched its range of products in Elopak's Pure-Pak Sense carton.

Moravia Lacto is the largest supplier of ESL milk and cream in cartons in the Czech Republic. In 2016, it produced 32 million products in Pure-Pak cartons.

ESL milk (1,5% and 3,5%), cream, buttermilk and kefir products, which were earlier this year, are now packaged in the new waste saving carton, the first Pure-Pak Sense cartons for the Czech Republic.

Moravia Lacto intends to double its production of products packaged in Pure-Pak cartons in the next two years.

Elopak Market Unit CEE North manager Josef Horký said: “The Pure-Pak® Sense carton was seen as an attractive innovation for Moravia Lacto, for whom Elopak has been a packaging partner since 1994.

“The new carton has a distinctive look bringing shelf stand-out along with new handling benefits for the consumer. The easy-fold lines of the Pure-Pak Sense carton helps consumers squeeze out every last drop and also encourages them to recycle cartons.”

In an another development, Dohrn & Timm has relaunched some of its juice ranges, including its brands Grünland and Grünfink in Pure-Pak Sense Aseptic cartons. 

Elopak’s new aseptic filling machine is claimed to be offering maximum flexibility, high efficiency and space saving benefits. The machine can fill at speeds of up to 12,000 cartons per hour, which has increased Dohrn & Timm’s production efficiency.

Dohrn & Timm Marketing & Sales director Thomas Schramm said: “In the competitive fruit juice market, we are seeing ever-widening product ranges with a variety of product and flavour options. The pressure to innovate is on the rise, consumer demand for new taste experiences is growing. 

“This leads to increased demands on cost and machine efficiency and also the subject of packaging flexibility is becoming increasingly important. At the same time, the wide range of product and packaging variants makes it difficult for many consumers to find the right product.”