The Mercian Labels Group has launched a new service using its Xeikon 3000 digital press and a new inline conversion process to delivering variable data and multiple designs onto printed folding cartons, cost effectively in short runs.
Managing director Dr Adrian Steele says: “The conventional sheetfed litho manufacturing process for printed folding cartons limits the creativity that brands wish to incorporate into their packaging. Digital printing permits the inclusion of personalised content on every pack, with infinite versions for trials as well as inclusion of unique brand protection features. The Xeikon imaging technology we use offers fantastic full colour 1,200dpi quality using light-fast and FDA-approved food-safe toners.”
He continues: “We have combined digital print with an innovative and unique converting process to print and diecut the cartons in a single pass that is ready for conventional folding and gluing. Die origination is cheap and fast, and we are looking to bring lead times down to those offered to our labelling customers, typically 3-5 days from artwork approval.”
Applications for the new service will include prototyping, market tests, short run batches, security packaging and unique direct marketing content.
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