US-based Maxwell Chase has developed a new active packaging solution, SeaWell seafood trays, to extend the shelf life of seafood.
Said to be the first-of-its-kind, the SeaWell seafood trays is designed to extend the shelf life for fresh seafood, in many cases by up to 50% or more.
The packaging, which is claimed to be automation-friendly for high-speed production environments, can increase freshness and visual appeal; absorb odors; and enhance safety, Maxwell said.
The trays, which are available in a signature blue color and a variety of sizes for various capacities, feature integrated absorbent technology which is incorporated into wells at the bottom to absorb excess fluids.
Maxwell said: “The shelf life of frozen seafood also is extended; here, products can be packed frozen and then thawed in the same package maintaining product integrity, with resulting fluids absorbed in the tray’s wells – invisible to consumers, who enjoy a pristine product.”
In addition to reducing fluids exposure, the technology can reduce potential damage to seafood products.
Maxwell Chase general manager Neal Watson said: “Quite simply, the new SeaWell seafood trays have the potential to revolutionize the seafood industry.
“They represent a game-changing technological breakthrough offering superior product protection for customers’ high-value seafood products. The result is extended market reach, enhanced brand recognition and improved consumer experiences.”
The patent-pending SeaWell packaging solution is planned to be introduced at the 2018 Seafood Expo North America, which is scheduled to be held in Boston, US from 11-13 March.
Maxwell Chase specializes in manufacturing packaging solution for extending freshness and enhancing food safety for the food industry.