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Masterpress makes the World Beverage Innovation Awards finals

Polish company Masterpress produced a shrink sleeve label for Żubrówka Special Edition vodka (French edition) that was selected as a finalist in the World Beverage Innovation Awards 2014.

Polish printer Masterpress produced a shrink sleeve label for Zubrówka Special Edition vodka (French edition) that was selected as a finalist in the World Beverage Innovation Awards 2014.

Of 28 entries in the Best Packaging Design or Label category, the jury chose five finalists, one being the Zubrówka Special Edition shrink sleeve label. The results were announced during the BrauBeviale 2014 trade show in Nurnberg.

"The shrink sleeve label decorating the Zubrówka Special Edition vodka emphasises the brand’s premium feel," says Waldemar Zdrodowski, VP at Bialystok based Masterpress. "It was printed on a clear PET film through an innovative hybrid printing process which made it possible to achieve vibrant colours with flexo UV inks, while at the same time gravure capabilities allowed us to achieve the metallic gold finish. The entire process took place in-line, within a single press."

He adds, "We have also applied matte varnish, which softened some of the label’s artwork elements. Additionally, we used a solution that eliminated spots which could appear on the unprinted surface of the label due to condensation."

www.masterpress.com