Bradford-based contract Packer Mailway Packaging Solutions recently met one of its most challenging briefs to date - shrink sleeving 2.5m promotional "Powerade” bottles in just eight weeks for Coca-Cola Enterprises.
“The bottle’s shaped hand grip made it extremely difficult to get a clean, smooth finish,” explains commercial director Steve Whitehouse. Working with sleeve producer CCL Decorative Sleeves, and using a Graham RV54 sleeve applicator with double steam tunnel set-up, Mailway undertook numerous trials on many different materials before selecting a steam grade high shrink PET material for the job.
The Powerade bottle sleeves are gravure printed in eight colours Powerade Contact details
Mailway Packaging Solutions
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