Global beauty group L’Oréal and environmental sustainability consulting firm Quantis have launched Sustainable Packaging Initiative for Cosmetics (SPICE), in a bid to determine sustainable future for cosmetics packaging.
Via SPICE, Quantis, L’Oréal and cosmetics industry players will work together to solve methodological issues, develop sustainable solutions and improve communications with consumers.
The initiative is currently supported by 11 members, including cosmetic companies Avon Products, Clarins Group, Coty Inc., L’Occitane en Provence, L’Oréal, LVMH, Shiseido and Sisley.
It is also supported by Cosmetic Valley, a French competitiveness cluster for perfumes and cosmetics, as well as French Federation of Beauty Companies (FEBEA).
The initiative is also open for cosmetics products manufacturers and cosmetics packaging suppliers, who can join as corporate members.
The members will focus on developing and publishing business-oriented methodologies and data to help improve he environmental performance of the entire packaging value chain.
SPICE will mainly focus on three key areas, including guiding sustainable packaging policy development based on harmonized methodology and driving packaging innovation based on objective eco-design criteria to progress towards sustainable solutions.
In addition, it will focus on meeting consumers’ expectations by improving communication and offering clarity on the environmental performance of products.
SPICE members will deal with various subjects, including recycled materials, bio-based plastics, finishing and decorating processes, tertiary packaging and distribution, reusable/rechargeable/refillable packaging and take-back programs, recycling disruptors, and end-of-life streams by country.
Quantis France director Dimitri Caudrelier said: “‘If you want to go far, go together’ the proverb says and this applies to SPICE. We are honored to co-found SPICE with the ambition to guide a large number of businesses and brands to do just that.
“Packaging is key for the cosmetics industry and companies need robust information and recognized frameworks to make resilient decisions. SPICE will be a key factor in driving their sustainability transformation.”