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L’Oréal announces the acquisition of Coloright in Israel

L'Oréal announces the acquisition of Coloright in Israel

December 19 2014

L’Oréal announces the acquisition of Coloright in Israel

L’Oréal announces the acquisition of a start-up company that develops hair fibre optical reader technology for a long-term Research program. Through this acquisition, L’Oréal hope to reinforce their leading position in hair research.

Based in Tel Aviv, Coloright will continue to be managed by its CEO, Mr. Sagiv Lustig, and will from now on be part of L’Oréal’s international Research and Innovation network.

MEDIA CONTACT
Stéphanie Carson-Parker
stephanie.carsonparker@loreal.com
tel.: + 331 47 56 7671