The Little Potato Company, a provider of Creamer potatoes, has unveiled a new packaging for Microwave Ready and Oven|Grill Ready Kits.
Based on consumer feedback, The Little Potato Company has provided a new fresh look and more functional packaging for Microwave Ready and Oven|Grill Ready Kits.
The company has added two new flavors to the kits, including Tomato Basil and Roasted Red Pepper & Onion.
The new packaging is said to deliver an advanced functionality, and the freshness window exhibits the fresh Creamer potatoes and enclosed seasoning pack.
With more sustainable capability, the new packaging features clearer nutritional messaging, cooking instructions and easily peelable film.
The updated packaging also provides a vertical orientation for better merchandising, while smaller case size will maximize assortment.
Creamers are free from natural fat, gluten and cholesterol, and the kits are vegan and free of artificial colors and flavors.
According to the company, the Little Potatoes are always pre-washed and have naturally thin skin that doesn’t require peeling.
Microwave Ready Kits are quick and freshly steamed seasoned potatoes. Consumers have to pop the tray in the microwave for five minutes, add butter or oil of choice and mix in the seasoning pack.
The firm is providing Microwave Ready Kits in various flavors such as Garlic Parsley, Savory Herb, and new Tomato Basil.
Oven|Grill Ready Kits are available in different flavors such as Garlic Herb, Onion & Chive, and new Roasted Red Pepper & Onion. The kits include washed Creamer potatoes,a nd are packed in a ready-to-use roasting tray.
The Little Potato Company marketing and product innovation vice president Richard Vann said: “We spent a lot of time talking to consumers and reviewing market trends. What we learned is consumers want to see the potatoes and desire more convenience.
“We then extensively explored packaging and form factors. After nearly 100 percent of consumers surveyed indicated top box purchase intent, we knew we had a winner.”
Co-founded by CEO Angela Santiago, The Little Potato Company is a family-owned firm that produces Creamers, which are fully mature and naturally delicious small specialty potatoes.