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The fast turnaround and high quality finish of Decorative Sleeves` latest UV Flexo printing technology has enabled the company to produce and deliver special promotional sleeves to L’Oréal Haarkosmetic & Parfume of Germany to meet critical customer deadlines.

Decorative Sleeves says UV Flexo is ideal for promotional requirements as it offers lower origination costs than the traditional gravure equivalent but can still provide high quality photographic reproduction to enhance and maintain brand image and appeal.

The company is supplying L’Oréal with sleeves for promotional twin packs of its Studio Line Hair Gel range – Radical, Out of Bed and Remix. The sleeves are printed in eight colours using low shrink PET film and feature a promotional message along with a full colour transparent image of a snowboarder in different action shots for each brand.

  Thanks to immediate availability of the film at Decorative Sleeves, together with the utilisation of its in-house Artwork Department, the company was able to complete a fast turnaround, delivering the sleeves within just three weeks of receipt of artwork.