Lamb Weston introduced a solution for fries that arrive hot and crispy via home delivery – new Crispy on Delivery is a comprehensive solution that goes from store to door.
Crispy on Delivery combines the right product, packaging and back of house expertise to provide customers with crispy fries that don’t disappoint.
New Crispy on Delivery started with extensive research focused on customer satisfaction for home fry delivery. Lamb Weston identified three key areas that can impact delivered fry quality – the product, the packaging and best practices for delivery from store to door.
“There’s nothing better than hot and crispy fries – one of the most loved foods in the world. We know we’ve got a solution to help our customers deliver on this,” said Mike Smith, SVP Growth & Strategy at Lamb Weston. “No one knows fries better than Lamb Weston – and our comprehensive approach to hot and crispy fries truly goes from the store to the door.”
Starting with the fry, Crispy on Delivery fries maintain heat and crispiness for thirty minutes, while traditional fries start to lose their appeal after only five minutes. The new fry is lightly battered to withstand the challenges of delivery without sacrificing taste.
Crispy on Delivery fries travel in style – in a patented container with venting technology. The “Crispy Technology” fry cup leverages strategically placed vents to keep fries warm while also preventing condensation from collecting in the packaging.
A total solution, Crispy on Delivery also includes “Store to Door” support from Lamb Weston’s team of french fry experts. With more than 65 years of experience making fries, Lamb Weston’s team offers support from store – preparation and packing tips, to door – optimal delivery strategies and care and handling directions.
Early reaction to Crispy on Delivery fries was positive with restaurant operators rating them higher for overall satisfaction versus traditional fries.