Lake Image Systems, a developer of imaging & scanning technologies for printing, labeling & mailing industries, has launched a new website and brand.
The refreshed new look mirrors the exciting and engaging direction the company is taking for its products and solutions.
The new branding initiative includes a new company logo, creative look, and redesigned website. The major changes to the website (www.lakeimage.com) include a new and responsive user-friendly interface that allows users of both MAC and PC, desktop or mobile, to navigate more easily through the site’s content pages.
The new website will provide a much-improved user experience and serve as a hub for information for prospective clients, partners and distributors.
Martin Keats, Managing Director at Lake Image Systems, said: “Having monitored the rise of digital, and its growth into the security, packaging and labelling markets, we made a strategic decision in 2014 to capitalize on the opportunities that were clearly going to develop for our specialist skills and capabilities.
“This strategy has led to significant growth and excellent corporate performance over the last two years. As a result, we feel it is the time that our brand and marketing activities reflect this exciting time for us. The new brand signifies our focus on the future and our appeal to a wider audience as a relevant, innovative, and forward-thinking company committed to providing application specific solutions, expanding our coverage, and, ultimately, providing superior offerings to the global print market we serve.”