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Label breakthrough for cool customer

Ice Valley mineral water from Shepley Springs is using what is believed to be the UK’s first gravure printed OPP cut and stack ‘no label’ look label applied using a conventional wet glue process.

Printpack European Division and S&C Labels jointly developed the solution for the 500ml PET bottle with sports cap.

Said S&C Labels business development director Paul Gibbs: “Until now, the only clear polypropylene labels available within the marketplace for cut and stack application were UV flexographically printed versions.”

The gravure process, according to Mr Gibbs, offers a higher degree of opacity, necessary when printing on clear labels.

The Ice Valley label was gravure printed by Printpack in three colours on a 50mm PP substrate developed for the cut and stack operation. It replaces a pressure sensitive label.

A speed increase of 75% was made with the wet glue applicator using hot-melt glue.

Shepley Springs’ James Smith said: “Not only is the label applied at higher speeds on our wet glue label application machine com-pared to our self-adhesive labeller, the label also offers a significant cost saving.”

Printpack Europe and S&C Labels plan to continue the product partnership that they believe offers customers with wet glue labelling lines a significant opportunity to use clear gravure printed OPP labels.