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Label boosts bottle sustainability

A self-adhesive labeling innovation from Avery Dennison claims to give returnable bottles greater sustainability, differentiation and shelf impact. According to company testing, the MultiCycle label can withstand more than 30 product cycles, reducing the volume of label substrate used. It is also said to provide the same superior decoration options other self-adhesive labels offer, “while helping to maintain or even improve the operational efficiency and bottom line of converters and end-users”.

The patent pending permanent self-adhesive film label construction is resistant to the stresses a container is exposed to during its lifetime and can withstand the high temperature caustic baths used during the bottle washing process. The polypropylene label is engineered with a sandwich construction that protects the printed ink with an over-laminate.

At the end of a bottle’s useful life, MultiCycle labels can be processed like other filmic self-adhesive labels. Unlike direct print, there is no need for heavy metals in the inks, which allows the glass bottles to be recycled in the regular processes.

According to Avery Dennison, as the bottles can be labelled in-line, off-line, or even off-site, beverage manufacturers can optimise their line performance. Greater throughput and overall cost reductions are possible thanks to lower scrap rates and reduced cleanup time, leading to less production downtime. By spreading label cost over multiple product lifecycles, designers will be able to add high impact, premium-look shelf appeal effects as foil stamping to create eye-catching labels. Special metallic inks and holograms can also be used.

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Avery Dennison