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Komori re-shuffle to boost sales

Komori is restructuring its European subsidiaries to create four selling companies to cover sales to Western Europe, Eastern Europe, the Middle East and Africa. The existing companies – Komori UK Komori France and Komori Italy – will be joined by a new subsidiary called Komori International Netherlands, which will be based at the existing Utrecht premises of Komori International Europe. KIE becomes a holding, but non trading, company for the four subsidiaries.

Between them the four Komori subsidiaries will be responsible for a larger geographical territory than is currently covered directly from Europe, and will sell to countries in Eastern Europe, the Middle East and Africa – areas which had been dealt with from Komori in Japan. The enlarged territory will be split into northern and southern ‘zones’. The northern zone will consist of the UK, Ireland, Holland, Germany, Austria, Switzerland, Scandinavia, Eastern Europe, the Middle East and English speaking African countries. Martin Rickards, who becomes chief executive of the UK and Netherlands companies, will head this zone.

The southern zone will comprise France, Belgium, Italy, Spain, Portugal, Greece, Cyprus and French-speaking African countries. It will be headed by Patrice Becker, the current managing director of Komori France, who also becomes chairman of Komori Italy.

Says Satoshi Mochida, managing director of Komori Corp: “Western Europe has been our most successful export market and we plan to extend this success into the emerging markets of Eastern Europe, the Middle and Africa. We believe the new structure will enable us to continue to increase our market share in Western Europe, while growing our market share in emerging markets.”



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Komori
Tel: +44 (0) 113 279 9900





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