JaM Cellars, the home of Butter, JaM and Toast- easy to love wines, has launched canned packaging for its California Candy Dry Rosé.
Candy Dry Rosé will now be available in 4-packs of 250-ml. cans ($20) in addition to a 750-ml. bottle.
Just like its bottled predecessor, CandyCans are inspired by the idea of eye candy. They are not just beautiful and eye-catching: they are also delicious. CandyCans are available in four-packs, priced at $19.99 SRP, and cases of six. The 12.1% ABV dry fermented rosé, a blend of syrah and grenache, is as pretty as it is delicious, featuring mouth-wateringly fresh notes of vibrant strawberry, watermelon, and spring flowers. With canned wines representing the fastest growing packaging segment for the industry, JaM Cellars will produce 15,000 cases of CandyCans in 2019, alongside the 12,000 case launch of ButterCans in summer 2018.
JaM Cellars released the inaugural California Candy Dry Rosé in 2018 with 7,500 cases of the 2017 vintage. This year, 50,000 cases of the 2018 California Candy vintage have been bottled for nationwide distribution.
“With the success of Butter Chardonnay and California Candy Dry Rosé, now is a great time for us to explore the viability of the can market,” said Founder and CEO, John Anthony Truchard. “If our customers want to drink California Candy or Butter Chardonnay out of a can, we want to offer it to them. We’re starting small to see how our customers respond, and if they like it, we’ll make more.”
“We are so excited to bring CandyCans to the market in time for Valentine’s Day celebrations, spring music festivals, and sunny summer days,” said JaM Co-Founder, Michele Truchard. “Our mission is to create easy-to-drink products that our fans can enjoy, and CandyCans check that box. They’re fun, delicious, and easy to grab-and-go.”
Source: Company Press Release.