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Infigo Software partners with HP Indigo at Interpack

Infigo Software and HP Indigo are partnering to demonstrate how they’re allowing brands to reinvent their packaging.

The companies will deliver a show-stopping live integration at Interpack Düsseldorf event.

The two companies which have been promoting the need for the packaging and label players to join the digital printing revolution, plan to have their product demonstration this time on a mobile phone. This, as per Infigo will highlight the significance of providing a user experience that aligns to the digital first generation.

The duo will demonstrate how by using the right digital print solution, packaging and label suppliers can have an edge over their competitors.

By deploying the right solution, Infigo says that suppliers can turn their offers into products and deliver matchless branding opportunities for their clients.

The partners had shown in their recent demonstrations as to how Infigo’s Catfish e-commerce platform gives the portal to club the best in class hardware and software applications, and give way for new levels of brand engagement.

Infigo and HP will use Interpack to show how the customized, mobile friendly front-end user experience of Catfish and Infigo’s MegaEdit design tool enables users to quickly and conveniently personalise a product, even on the move.

Infigo Software managing director Douglas Gibson said: “Packaging and label personalisation isn’t new – we all know the success some of our favourite household brands have had with personalisation, following in the footsteps of the ground-breaking ‘Share a Coke’ campaign.

“However, many packaging and label suppliers have not yet adopted a digital print solution that will enable them to keep pace with the growing demand for short print runs, variable packaging solutions, on-demand personalised print, and exciting brand engagement opportunities.”