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In-mould labelling provides added style for Colortrend paint cans

Colortrend, one of Ireland’s leading paint manufacturers, has selected in-mould labelled containers from RPC Containers Oakham as part of a major rebranding of its Colortrend paint brand.

The company recently repositioned its entire range of Colortrend pattern cards, paint cans and paint buckets in new look-designs designed to enhance consumer appeal and present a consistent quality image. A key objective was to ensure all the packaging, including the 10 and 11 litre pails used for some products, carried the new design.

RPC’s in-mould labelling expertise was enlisted and, by using full-colour graphics with its S range injection-moulded containers, the same graphic design could be carried across all colour cards and container types and sizes in the Colortrend range for the first time.

Colortrend reports a “great response” to the new RPC-supplied packaging, especially from women – a key target audience Contact details

RPC Containers
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