Tesco has enlisted International Bottle Company’s packaging expertise for the launch of its first personal care products under the Tesco Finest sub-brand. To date the Finest range has comprised only food and clothing products.
Tesco has chosen IBC’s 200ml standard Apollo glass cylindrical bottle and brushed sliver cap for its Finest Softening Silk Bath product and a standard, straight-sided, cylindrical acid-etched glass Monmouth jar with cap for its Finest Creamy Body Souffle.
“The Finest range is all about luxury,” says IBC joint managing director Mark Devonald Smith. “Tesco has kept the design simple and the classic lines of the Apollo bottle and Monmouth jar give a premium look and feel. They offer class.”