Printed tear tape manufacturer Payne has enhanced the relaunch of Hamlet Miniatures with an eye-catching visual motif on individually-wrapped cigars.
Hamlet is reportedly the UK and Republic of Ireland’s top-selling cigar brand, also enjoying success in Continental Europe. Its Hamlet Miniatures range is an alternative to the regular brand.
For the Miniatures relaunch manufacturer JR Freeman & Sons, part of Gallaher, wanted to provide additional communication on each cigar to reinforce branding at the point of opening. Its long-standing relationship with Payne convinced it the latter’s tear tape provided the ideal message carrier, particularly as it can be easily integrated into the cigar wrap’s easy opening system. Payne used its printing expertise to add the distinctive gold and red Hamlet logo to the tape for even greater impact.
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Payne added further branding by using coloured backgrounds for different Hamlet Miniatures varieties