Ready-to-drink Dragon Well green teas manufacturer Gratitude Health has launched its first line of ready-to-drink (RTD) beverages in upcyclable glass bottles.
Gratitude Health has introduced five-SKU RTD Dragon Well Green Teas in 15-oz mason-jar-like bottles.
The company’s RTD teas are provided with advanced packaging, which is said to be upcyclable or repurposed.
Each feature one of five debossed pieces of art showing five elements, including the sun, moon, ocean, earth and love.
When the beverage label is peeled off, each design can be spotted by the consumer.
The designs, which are covered at random, are not flavor specific and intended to be a surprise value-add to the customer’s drinking experience.
According to the company, the bottle foot-print fits in all store refrigerated display racks and automobile cupholders.
Gratitude Health founder and CEO Roy Warren said: “We intend to disrupt the $5 Billion ready-to-drink tea market by introducing organic products specifically created to meet growing consumer demand for heathy, good-for-you, great-tasting drinks.
“Our tea tastes better and is healthier than the over-brewed, sugar-saturated offering generally available to American consumers. We are excited to have completed our inaugural production run and our team is moving quickly to arrange distribution for our ready-to-drink teas to retailers.”
The peach, wildberry, blood orange and original flavors are said to deliver 45-calorie per 15-oz bottle, while mint flavor is a zero-calorie unsweetened tea.
The firm’s all flavors include an average of 417 mgs of polyphenols per bottle. Polyphenols are the phytonutrients available in vegetables and plants, which provides abundant antioxidants that help to prevent diseases.
Gratitude Health president and COO Andy Schamisso said: “Glass is the most ecofriendly container in the world and our bottle is potentially more so because people may just want to keep it.
“We anticipate some upcycling, some artistic customer creations, some useful re-use and repurposing and some love from what we believe is a welcome change to the typical, generic and boring presentations on the shelf today.”