London-based gourmet coffee company Union Coffee Roasters has relaunched its range of coffees with a new identity and a new name: Union Hand-Roasted.
Royston Labels were selected by Pearlfisher Design to work on this project.
Each label was printed using five UV flexo colours, screen opaque white and matt and spot gloss UV Varnishes.
The colours were selected to allow consumers to identify the different coffee varieties without confusion and spot gloss varnish was then used to highlight the details. Screen Opaque White was used to achieve the required density of white on a dark background to ensure clarity between the text and the main logo. A second label, introduced on the reverse, provides further coffee, origin and usage stories.
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