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Global Closure Systems serves Yves Rocher eco-design approach

Global Closure Systems serves Yves Rocher eco-design approach

27 March 2015

Global Closure Systems serves Yves Rocher eco-design approach

Yves Rocher has chosen Touareg, a lightweight 35mm snap hinge cap designed by Global Closure Systems (GCS), for its new tube range.

Founded in 1959, Yves Rocher is a French Cosmetics and Beauty company present in 88 countries, on five continents. Committed player for over 50 years, sustainable development is key not only to its strategy but also to the values of the group. As part of its commitment to the environment, Yves Rocher has developed "eco-design packaging guidelines" designed to reduce the consumption of non-renewable resources and promote the production of recyclable packaging. The company has thus managed to reduce the CO2 emissions of its sites by 10% per product since 2010 (gCO2/product).

Designed by Zeller Plastik, one of GCS’ plants in France, Touareg offers an optimized weight of 4g and is 20% lighter than the previous version which has reduced the carbon footprint to 13.8g eq CO2/cap. Furthermore, Touareg answers the market needs in terms of limiting waste and rejects.

Although light weighted, Touareg does not compromise on its performance: thanks to its best in class butterfly hinge, it offers a one-hand dispensing for enhanced convenience.

With its fresh and sophisticated look, Touareg provides an elegant dispensing solution that meets Yves Rocher’s brand promise. Its matt lid has been customized to feature the brand’s logo and the cap is available in a large range of colours, matching Yves Rocher’s wide portfolio – including facial care, hand care, foot care and body care products.