US-based Gladson introduced new solution, dubbed SmartLabel, to help brands and retailers address consumer demand for product transparency.
The SmartLabel is a transparency initiative aimed to provide digital access to consumers to deeper product information, in addition to the data available on the package, in an easy and standardized format.
The initiative is led by the Grocery Manufacturers Association (GMA) and Food Marketing Institute (FMI).
Gladson Product Strategy & Solutions senior vice president Chris Barnes said: “Today’s shoppers not only expect but need transparency about the products they use and consume for dietary restrictions, health situations, and lifestyle choices.
“The demand for product transparency, and regulatory mandates, are fueling industry initiatives like SmartLabel, and it’s a big reason why brands and retailers that have implemented SmartLabel have seen growth and increased consumer loyalty during the past year.”
The new Gladson’s SmartLabel solution streamlines the process of providing more information to consumers beyond the label.
As part of its approach, Gladson has partnered with Scanbuy, a provider of SmartLabel QR codes, to provide Gladson clients with access to a complete end-to-end SmartLabel solution.
Scanbuy’s patent-protected, print-ready QR codes activates a direct connection to the product’s SmartLabel information via any mobile device or the SmartLabel app.
By using the app, consumers will be provided with detailed product landing pages with images, nutritional data, ingredients, and allergen information.
Scanbuy chief marketing officer Maryann Moschides said: “We’re proud to partner with Gladson to deliver on the SmartLabel promise.
“By working together, we can combine their product content platforms with our package activation services to seamlessly help brands and retailers that want to share the benefits of SmartLabel.”
Gladson said that its new SmartLabel solution, together with the Scanbuy capabilities, will allows both companies to expand consumer product transparency.
Barnes added: “Through the use of SmartLabel, we are now able to educate our clients even more on how they should be communicating product information to their consumers.”