Germany-based film solutions manufacturer RKW has introduced new eco-friendly FPO packaging film designed for premium dairy products in North America.
Offering enhanced printability, the new film features paper-like look and is targeted for the premium segment, including European-style butter.
The new aluminum-free mono-material film can be used to wrap butter and other dairy products as it provides effective barriers for enhanced product protection.
RKW Group Operations Industrial vice-president Stephen Ellis said: “Brands are looking for eco-friendly alternatives to package dairy products and similar foods like margarine with FPO.
“We designed FPO to be resistant to water, fats, and light. It has a good dead fold, and compared to existing alternatives its puncture and tear resistance are very high. These capabilities make it the solution of choice for brands that want their product to reach consumers in pristine condition.”
The new film, which is based on filled polyolefin (FPO), provides more environmentally friendly packaging alternative to traditional packaging options, RKW said.
The firm noted that the FPO films’ sealability feature allows it for packaging variety of other foods.
Ellis added: “The premium segment is growing even more quickly than the rest of the market. And FPO is ideal for producers that want premium packaging for their premium product.
“In addition to its protective properties, FPO has an excellent printability and a paper-like feel. Both communicate a brand’s premium claim to consumers and allows the product to stand out at the POS.”
The weldable inner layer of the film allows brands to use it for pouches, bags or form-fill-and-seal solutions (FFS).
Additionally, the film, which combines appearance at point-of-sale (POS) with maximum product safety, is made from polymers and more than 50% mineral fillers.
The high mineral filler content enables the film to protect sensitive products effectively from light, oxygen, and water vapor.
RKW said that the raw materials used for FPO comply with the Canadian Food Inspection Agency.