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Genus first to market with new Airless HDVS

The first company to use Rieke Dispensing’s new Airless High Viscosity Dispensing System (HDVS), which is said to offer 98% product evacuation, is Genus Pharmaceuticals, a pharmaceutical supplier to the UK’s NHS and retail pharmacy sector.

Genus has re-launched Cetraben, an emollient dermatological cream, in the Airless HDVS dispenser (Packaging Today – September 2007), citing its superior product evacuation as key to the switch from a previous “small and unreliable” soap bottle with pump.

Airless HDVS uses airless and piston-up technology to push product up from the bottom of the container in a system that it says delivers superior performance to standard pumps and follower-plate-down alternatives.

Other features include tamper-evidence and a special suckback system that pulls a small amount of cream back into the pump, leaving a clean spout after each dispense.


Contact details

Rieke Packaging Systems
T: +44 (0)116 233 1100

The first company to use Rieke Dispensing’s new Airless High Viscosity Dispensing System is Genus Pharmaceuticals, for its Cetraben emollient cream