General Snus, the number one selling snus in the world, is hitting store shelves this September with reinvigorated branding featuring bright and modern colors, an updated shield and redesigned in-store signage.
Swedish Match new products director Joe Ackerman said: “At 152-years-old, very few products have a legacy like General.
“We wanted this next generation of packaging to honor the past and look modern at the same time. We’re all very proud of how it turned out and excited to see it in store.”
Over the past several years, General has consistently delivered significant year-over-year growth, making it one the fastest-growing tobacco brands in the country.
The look was designed to continue this momentum by increasing brand recognition and visibility in retail stores. The enhancements will help consumers more easily select their preferred style of General and improve the already premium experience the product provides.
The new branding resulted from a collaborative process that involved the both Swedish Match North America and European Marketing teams and their agency partners.
General Snus has been offering an elevated tobacco experience since 1866 with a blend of 22 premium tobaccos imported directly from Sweden. It will continue to be available in mint, mini-mint, wintergreen, white and original flavors.
Source: Company Press Release