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Garnier launches campaign to promote recycling of beauty products packaging

L’Oreal Group’s cosmetics brand Garnier has launched the ‘Rinse, Recycle, Repeat’ campaign to promote recycling of used beauty and personal care packaging in the US.

Nearly half of Americans do not recycle their beauty and personal care products, which is why they account for a significant amount of waste found in landfills. With this insight, Garnier partnered with TerraCycle and, the largest organization for young people and social change, to launch the second year of Rinse, Recycle, Repeat.  The goal of this national campaign and college campus competition is to educate young people on how to responsibly recycle in the bathroom and divert beauty empties from landfills.  Once collected, TerraCycle will recycle the packaging into pelletized lumber and create materials to build Garnier Green Gardens such as picnic tables, playground equipment, benches and garden beds.

Garnier's Brand Ambassador, Mandy Moore, serves as the face of the campaign this year and stars in a public service announcement educating young people about how to responsibly recycle bathroom empties.  The PSA can be viewed here. By rallying young people to recycle their empties, Garnier hopes that this campaign will be able to help divert 1 million empty personal care and beauty products from landfills by the end of 2018.

"I'm very passionate about taking care of our planet.  Garnier's commitment to responsible beauty is one of the things that really excited me about the opportunity to serve as their brand ambassador," said Moore. "I'm very proud to be a part of the Rinse, Recycle, Repeat campaign with  I didn't grow up with the same knowledge that kids today have in terms of their global footprint and that's why I think it's great that Garnier is encouraging younger generations to become more aware of how to implement proper recycling habits at a young age to help take care of our planet and our future."

Beauty and personal care products with a number #1 or #2 on the packaging can be recycled through curbside recycling programs, but many beauty products cannot. Items such as flexible tubes, caps, pumps for shampoo bottles, lipstick, eyeliner and many others cannot be recycled curbside and must be separated.  This year's national campaign will focus on educating participants on the proper way to recycle by giving them recycling tips on what can and cannot be recycled.  The campaign will also showcase best practices to identify recyclable items, such as checking the numbers on packaging before tossing it out.

"We're excited to work with young people around the country to make a positive impact on the environment," said Aria Finger, CEO at "We're proud to be working with Garnier, a brand that continuously demonstrates its commitment to sustainable beauty, to once again activate young people to give these products new purpose and to help them reach their goal of collecting 1 million empties in 2018."

How to Get Involved in Rinse, Recycle, Repeat and Recycle Your Beauty Empties

To participate in the national Rinse, Recycle, Repeat campaign (March 1st through April 30th 2018), individuals can:

Sign up online at, decorate a bathroom recycling bin and share a picture with on the "Prove It" page online or by texting RINSE to 38383 to be entered to win a $5,000 scholarship. 

Once the bin is filled with ten pounds of beauty empties, participants can print a free shipping label, compliments of Garnier, to send their empties to TerraCycle to be responsibly recycled.

On April 1st, a college competition will kick off on 50 college campuses nationwide to collect the most beauty empties. The college team that collects the most empties by April 30th will be rewarded with a garden for their community furnished by Garnier and TerraCycle.  Last year, Union College won the 2017 Rinse, Recycle, Repeat College Competition.  The team was awarded a Garnier Green Garden planted in their local community of Lincoln, Nebraska.

About the Garnier Beauty Recycling Program with TerraCycle

The Garnier Beauty Recycling Program in partnership with TerraCycle – the world's leader in the collection and repurposing of hard-to-recycle post-consumer waste – is a free, national beauty and personal care recycling program for the collection of empties that otherwise cannot be recycled.  Since inception of the program in 2011, the Garnier Beauty Recycling Program has diverted more than 10 million empties from landfills.

These empties have been turned into pelletized plastic lumber for raised garden beds, benches, trash receptacles and other elements for community parks, playgrounds and gardens in Nebraska, Louisiana, Michigan, Ohio and New York. Garnier and TerraCycle have installed 9 Garnier Green Gardens throughout the United States that engage hundreds of thousands of individuals in the surrounding communities, and many grow fruit and vegetables for local schools in impoverished areas where children do not have access to nutritional lunches. By the end of 2018 the Garnier and TerraCycle will plant 2 additional Garnier Green Gardens; 1 garden will be granted to the winners of the college campus competition.  The other will be granted to a local non-profit organization in New York City where the brand's U.S. headquarters resides.  This garden will be planted by L'Oréal USA employees through the company's annual Volunteer Day initiative.