Diageo Polska, the luxury beverage brand’s Polish arm, is packaging Johnnie Walker whiskies for a market where whiskies and wines are increasingly gaining share over vodka, in eye-catching cartons made from Korsnäs’s new Frövi White cartonboard by converter BSC, Poland.
Specified for the cartons in 410 g/m2 weight, Frövi White was developed for luxury packaging and is reportedly strong, offers “excellent whiteness” front and reverse, and is highly formable.
“Our years of experience with Körsnas board have been 100% positive,” says Ewa Klosiewics, Diageo Polska head buyer. “Beautiful printing is essential for packaging that sells, but the board also has to be strong and stand up to rough handling. One growing promotional packaging trend is windowing, but this demands even more of the board, since the window makes the pack weaker. Additionally the previously hidden reverse side now helps build brand image and must be smooth and white too. Korsnäs’s new Frövi White is ideally suited to such requirements.”
T: +46 581 370 00
Diageo Polska is packaging Johnnie Walker Red, Black, Green, Gold and Blue label whiskies sold in Poland in impactful packs made from FrÃ¶vi White cartonboard