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FOURPURE CRAFT BEER CHOOSE REXAM TO PRODUCE BESPOKE CAN DESIGNS

FOURPURE CRAFT BEER CHOOSE REXAM TO PRODUCE BESPOKE CAN DESIGNS

Press Release August 2014

 

FOURPURE CRAFT BEER CHOOSE REXAM TO PRODUCE BESPOKE CAN DESIGNS

Rexam, a leading global beverage can maker, has partnered with Fourpure Brewing Co (an independent British craft brewer) to develop unique designs for their newly canned craft beer range.

 

In a move that sees the brand switch from glass bottle to aluminium can, the six new designs depict the skyline of each city from which the characteristics of the beer are inspired. The innovative designs reflect the speciality of the Fourpure beers and use Rexam’s value added matt overvarnish to create strong stand out on shelf.

 

Speaking about the partnership, Daniel Lowe, Co-founder of Fourpure says, "With craft beer on the rise in an overall declining British beer market, it was essential to produce an interesting and unique design in order to differentiate our products from the macro breweries. Furthermore, as the first craft brewer in the UK to can it’s full core range we had to lead the way in packaging design in the emerging craft canning market. The bespoke designs and special finishes offered by Rexam are perfect for the evolution of the Fourpure brand to cans."

 

The 33cl cans, produced out of Rexam’s Milton Keynes plant, will be sold in the on-trade, restaurants and specialist craft beer retailers.

 

ENDS

For more information on Rexam please contact:

Stir PR

Ailish Besley +44 (0) 20 7749 2520

Ailish.b@stirpublicrelations.com

About Rexam

Rexam is a leading global beverage can maker.

 

About Fourpure

Fourpure is a London based family brewery founded in 2013.