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Fix-a-Form labelled my hamster

A highly visible Denny Bros Fix-a-Form leaflet label is helping a multinational company’s marketing team increase sales of a pet accessory designed to make a hamster’s life more fun.

The eight-page label, printed in English and French, is fixed to the pack of the Rolf C Hagen Habitrail Playground “hamster environment” product, sold in the UK, France and Canada. Potential purchasers are encouraged to buy with the promise of a “Guaranteed Win”. Prizes include hamster-themed PC games and special hamster food.

Some 12,000 Fix-a-Forms have been produced, with each randomly printed number corresponding to a specific prize accessible via the Hagen website.