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FELINFOEL, WALES OLDEST BREWER, INNOVATES WITH REXAM CANS FOR DOUBLE DRAGON

FELINFOEL, WALES OLDEST BREWER, INNOVATES WITH REXAM CANS FOR DOUBLE DRAGON

2 March 2015

FELINFOEL, WALES OLDEST BREWER, INNOVATES WITH REXAM CANS FOR DOUBLE DRAGON

Rexam, a leading global beverage can maker and Felinfoel, Wales’ oldest brewer, have collaborated to launch the award-winning Double Dragon Craft Ale in Rexam 440ml cans.

 

The partnership sees the alignment of two brands with a reputation for launching innovative products first to market. Whilst Rexam is recognised for evolving printing technologies, the first to launch patent pending Editions™ in 2013 and Super Premium Editions™ in 2014 (allowing printing of high definition detailed images onto cans), Felinfoel has a rich history dating back to 1878. Their first conical cans with screw cap tops have evolved to the two-piece cans with a ring pull we see today – introduced by Felinfoel in 1936 as the first brewer to do so.

 

The new relationship between Felinfoel and Rexam was founded on a mutual dedication to providing beverages with unique designs that highlight heritage and history and focus on providing a fulfilling consumption experience for the consumer.

 

Speaking about the partnership,Rogier Keukens, UK Sales Manager at Rexam, says, "At Rexam, growing with our customers is key, no matter how big or small they may be. The craft beer segment has seen huge growth recently and imports in Western Europe have risen by 46% since 2013. As a key segment, craft brewers are hugely important to us. As a dynamic and rapidly growing segment, we are proud to support brands like Double Dragon. They were the pioneer in bringing modern day brewing into cans and have helped to revolutionise the industry as we know it."

 

Philip Lewis, Managing Director for Felinfoel Brewery, says, "Rexam offered us an effective, efficient and friendly service. Rexam’s understanding of our heritage and tradition translated onto our cans and we look forward to working with them ongoing. We wanted to work with a like minded brand who is also always looking to push boundaries through innovation and forward thinking and Rexam is the perfect partner."

 

The 440ml cans produced in Rexam’s Milton Keynes plant will be available to consumers through multiple retailers from 2015 onwards and will be supported by an internet marketing campaign.

 

For more information on Rexam please contact:

Stir PR

Leonora Mellish +44 (0) 20 7749 2367

Leonora.m@stirpublicrelations.com