Throughout 2018, Federal-Mogul Motorparts’ Champion brand reignited its spirit and heritage by introducing an extensive, new product line in award-winning packaging that includes filters, batteries, wipers and lighting, in addition to its iconic spark plugs.
Champion has long been a leading choice among automotive enthusiasts, and in keeping with this spirit, also launched a new, nationally-honored ‘There’s a Champion in Here’ campaign to reconnect consumers with the brand.
The Champion product range now features wipers, filters, lighting products, batteries and spark plugs for several different applications such as cars, boats, mowers, motorcycles, go-karts, golf carts and chain saws. Included in this expansion is a full-line of batteries for commercial vehicles; cars and trucks; marine; golf cart; power sport; and lawn and garden applications.
Powered by an innovative positive grid technology, Champion batteries are engineered to optimize the flow of electricity, minimize corrosion and deliver consistent performance over battery life. The Champion battery range includes 180 SKUs across many applications. For automotive uses, the line offers coverage for 98% of vehicles in operation.
Federal-Mogul Motorparts North America brand marketing director Rebecca Mahan said: “2018 has been an exciting year for the Champion brand, and we will continue to remind technicians and DIYers that Champion is the brand to count on for all light maintenance needs – whether they be spark plugs for your lawn mower, a new battery for your boat, or a cabin filter for your vehicle.
“Champion is a brand for everyone, and we want to give consumers more opportunities to install Champion parts while maintaining their vehicles.”
Source: Company Press Release.