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FCB Health launches BX: Brand Experience Design Group

FCB Health president and CEO Dana Maiman has announced the creation of their BX: Brand Experience Design Group, a full-service branding agency dedicated to the development of verbal, visual and sensory brand identities across healthcare and wellness.

Born from FCB Health's globally acclaimed agency network, BX is the only branding group with deep connections to a range of disciplines in the healthcare marketing industry, including medical, media, analytics, digital and broadcast production.

BX offers a comprehensive suite of branding capabilities that include design planning, brand architecture, verbal and visual identity development, packaging and name creation – all critical and uniquely complex in healthcare marketing – while pioneering the industry forward with new offerings such as audio branding.

The launch comes on the heels of a new strategic partnership with healthcare branding agency Brandsymbol, to enhance BX's fast-growing naming capability. With more than 20 years of trademarking and regulatory submission expertise, Brandsymbol has partnered with the branding team on numerous naming initiatives since 2015.

Now serving as an independent agency, BX was created as the result of FCB Health's work building relevant brand experiences that disrupt the industry, including product launches, corporate brands, clinical trials, patient support programs and technologies.

Prior to the group's consolidation under the BX name, the team's collective branding expertise in creative strategy and intelligent design resulted in the successful launches of over 100 brands across different sectors within Health and Wellness.

"One of the unique advantages of our network is that our agencies are able to work in tandem to meet the needs of our clients," said Maiman. "In launching BX, we're excited to marry consumer design best practices with our unequaled healthcare knowledge. We're always forcing ourselves to reimagine the industry, always adapting and evolving. We're truly Never Finished."

BX reflects the Network's mission to elevate the creative culture of the pharmaceutical industry while diversifying its business offerings.

"We are truly committed to elevating the brand experience for our health and wellness clients to the higher purpose they serve. We're looking to partner with those pioneers who embrace the idea of impacting people's lives with advancements that help us live longer and be healthier," remarked Fernando Fernandez, the group's creative lead.

 "Our experience, connections and nimble business model offer our clients a competitive service unlike any other."

The agency is comprised of a team of highly accomplished designers and branding planners with a diverse range of experience, including FDA regulatory affairs, pharmacology, social and cultural anthropology and design management. Representing 11 countries and 14 languages, the agency's talent lends cultural insights that lead to clients' brand success, continuing FCB's legacy of global excellence.