US- based ionized alkaline water pioneer Essentia has announced that it received top award under the category of Best Label Design at the inaugural Beverage Digest Awards.
The award was announced at a ceremony during Beverage Digest Future Smarts on December 7 in New York City.
Essentia Water founder and CEO Ken Uptain said: “It’s an honor to receive this award and a truly meaningful conclusion to what has been an exciting year of growth for Essentia.”
The Beverage Digest Awards, which are organized by global food and drink experts Zenith Global, are designed to highlight creativity and spotlight the dynamic innovators within the beverage industry.
Award recipients represent a wide array of established brands and recognize leaders in beverage design, formulation, technology, marketing and packaging.
A panel of six industry experts selected winners from an original field of 90 entries in nine categories, assessing a number of criteria including market need, functionality of product, along with conceptualization and execution.
Essentia chief marketing officer Karyn Abrahamson said: “In 2017, we introduced a new bottle label, along with revamped packaging and multi-pack designs, which are reflective of Essentia’s clear product point of difference and personality – a bold, impactful and aspirational lifestyle brand.
“We are incredibly proud of the design, and this recognition wouldn’t be possible without the efforts of my internal marketing team, specifically Tahne Davis, Essentia’s director of shopper marketing, as well as our branding agency, Retail Voodoo.”
Retail Voodoo president and head of brand strategy David Lemley said: “It’s always gratifying to be acknowledged for the work that we do, and this award is particularly satisfying as it represents the result of true collaboration between brand and agency.”
This award marks the latest recognition in what has been a banner year for the brand. In October, Essentia was awarded “Best Functional Water” and “Best Marketing Campaign” at the 2018 Global Bottled Water Awards in Evian, France.
And earlier this year, the brand was also named Beverage Forum’s “Small Company of the Year” amidst top brands with $1bn in revenue or less. As Essentia has continued to outpace growth in the premium bottled water category – surpassing $183m in retail measured sales1 – the effort in developing a unique label design to resonate with its core millennial consumer is clearly hitting the mark.
Source: Company Press Release.