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Envirowise webinar will provide guidance on “cleaner” packaging design

Envirowise, the Government-funded programme that helps UK businesses reduce their environmental footprint, is staging an online seminar on October 11 which will offer packaging designers and manufacturers, retailers and brand owners guidance on “sustainable design techniques”.

The event will also help companies identify potential changes to packaging specifications which could generate cost savings. The “webinar” will feature presentations from expert advisors, including an update on current and future legislation, while an interactive packaging design workshop will demonstrate how to eliminate excess packaging throughout the lifecycle, via a practical product demonstration. There will also be a Q&A forum and seminar “outlining re-design solutions to enhance product design”.

Jenni Rosser, cleaner design specialist for Envirowise, says: “The webinar is designed to help businesses grasp the environmental and commercial opportunities associated with cleaner design. Many businesses now face rising recovery targets under packaging waste legislation, and increased customer pressure to reduce excess packaging. While many have already invested in recovering and recycling existing packaging, priority must be given to reducing resource use at the design stage. Our experience shows such an approach can often generate long-term efficiencies and increased profits.”

The Cleaner Design Webinar will be hosted via the Envirowise website beginning at 11.30a.m on October 11. To register or find out more visit: